It will grow your practice and increase your monthly treatments and or procedures to rank in the top categories with your most critical keywords. A potential patient/customer could type in “foot surgeon near me” in your city and find your practice on in the first search result via their mobile device or desktop. It would have a massive positive impact on your bottom line.
1. Increase website traffic
2. Higher keyword rankings
3. Gain new patients/customers organically
4. Increase monthly appointments
5. Generate new reviews
6. Track and optimize monthly
What is Medical SEO?
Medical SEO involves the process of improving your website’s rankings in search engines for targeted keywords and search queries “organically," not including paying for ads.
Creating an SEO strategy that makes your medical website and its pages show up high in search engine rankings for keywords that potential patients/customers are searching for will generate positive user traffic without paying for ads.
Every time a desktop or mobile search occurs on a search engine such as Bing and Google, the search engine uses algorithms that decide which pieces of content to display first, based on what keywords were typed into the search box. Medical SEO today takes into account not only keywords, but online reviews, content quality, listings, backlinks, and more.
As search algorithms have become smarter and medical website SEO competition increases, it's crucial to have a comprehensive Medical SEO strategy.
We deliver marketing growth strategies to our partner organizations that are developed and deployed by our team of medical marketing experts. Our unique mix of digital and referral based growth programs allows us to evolve the way patients/customers are connecting to their local providers. With the goal of advancing our industry, delivering thought leadership content to our engaged network of healthcare marketers and providers are important.
Medical SEO Services That Increase Rankings
Medical Website SEO Audit
Phase One:
Our healthcare SEO experts will run a comprehensive SEO Audit on your medical website.
1. Overall Website Health Score
2. Site Security Report
3. On Page SEO Structures
4. Page Content Analysis
5. Competitor Analysis
6. Broken Internal Linking
7. Page Speed Score
Phase Two:
On-page medical website search engine optimization, user experience, and the website design(s) are critical elements to effective search engine optimization. Your medical website SEO is the foundation that all other SEO initiatives are built on. Without the correct medical website SEO structure, all other strategies will be useless to make a positive impact on your rankings. Our SEO for medical websites begins by doing an in-depth, page-by-page optimization of your title tags and H tags to ensure they are properly structured and leveraging the correct geographical identifiers to rank you in local search.
1. Website Page Structure
2. Page Speed Optimization
3. Keyword Ranking
4. Competitor Research
5. Content Analysis
6. Bounce Rate Analysis
7. Title Tags, H Tags, Meta Descriptions
8. Analytics & Keyword Tracking
Phase Three:
Localized Medical Healthcare Search Engine Optimization
When performing a locally focused search, such as typing in “dental health services near me,” the top results on the Google My Business and Microsoft Bing Places for Business showcase heavily influenced three factors: proximity, relevancy, and reviews.
Local SEO strategies are primarily important to medical healthcare practices because most of the business comes from surrounding areas. Without local search engine optimization as part of your overall SEO medical healthcare strategy, your practice would be missing out on the most important source of new business – your local patients/customers online.
1. Optimize Google My Business & Bing Places for Business
2. Remove Duplicates
3. Claim Healthcare Directories
4. Page Content Analysis
5. Tracking & Improving Search Metrics
6. Directory Listings
Phase Four:
Content Marketing & Back link Building
Content is number one when it comes to SEO for medical healthcare practices. Having relevant, high-quality content on your website not only shows potential and current patients that you're knowledgeable and contain expertise in the areas that are important to them, but it also shows Google and Bing that you're an authority in your market – which helps you rank higher in search engine results. Consistently posting new content to your website in the form of blogs also has the added bonus of giving you information to share on social media – which is one of the best places to reach new patients/customers and should definitely be part of your overall digital marketing plan.
Publishing new content to your website can also help you rank positively for new keywords on Google and Bing, boost your local SEO rankings if you write about localized topics, and help your website rank higher on search engines and in search results.
1. Medical Content Writers
2. Content Distribution Strategies
3. Tracking and Analytics
4. Increase On-page Time
5. Generate New Back links
6. Guest Blogging
Phase Five:
Online Review Generation for Local Medical Healthcare SEO
Reviews are one of the most important ranking factors for local search results. If a potential patient/customer searches for “eye doctor near me,” the map results will show Google My Business pages with reviews that contain the keyword reviews about eye doctors. It’s critical that you get as many good reviews as possible from your satisfied patients/customers, specifically, reviews that mention particular procedures you’re trying to rank for in search results.
Reviews from each patient/customer that walks out of your office or facility is very important. Most practices let this valuable source of medical healthcare search engine optimization escape because they don’t have a system in place for their reputation management. We can fix that.
Review Requests via Text or Email
Branded Email Templates
Review Monitoring & Response Management
Negative Review Dispute Resolution
